A historic building in Corso Monforte hosts the exhibition concept of Bross and Axolight curated by Marco Zito and Omri Revesz
In the heart of the Milanese lighting design district, the Bross Monforte Showroom opens, a permanent exhibition space that sanctions the collaboration between Bross Italia and Axolight.
The space, located at number 16 of Corso Monforte, will be the welcome point for designers and lighting designers interested in understanding the specificities of the Bross and Axolight collections designed for the world of residential and contract design.
The exhibition space, developed by Marco Zito and Omri Revesz, goes beyond the concept of traditional store to recreate a “fluid” setting to be lived, recalling the co-working interiorfrom Napa Valley, but also the multifunctional hotel lobbies or the living rooms of contemporary lofts.
The Axolight solutions illuminate the space and enhance the furniture: big-size solutions such as U-Light, and Manto dominate the tables, while floor lamps such as Bul-Bo, Kwic, Cut and Orchid accompany the armchairs; to complete the space are table lamps such as Float, pendants such as Jewel Mono and Liaison, lighting points including DoDot, Ego, Urban Mini and ceiling systems such as Pivot, presented by the lighting brand in 2021, which gives the possibility to compose a personalized light grid as one needs.
“Bross and Axolight have a lot in common” says Lara Dorbolò, owner of Bross, who continues “We share the same approach to the product that is conceived for both brands always in a transversal way – for office, hotel, as well as for the home. The markets to which we refer are also essentially the same and the architect is the privileged target of reference. Being together in Milan becomes a great challenge for us and I am sure important synergies will be activated that will lead us to grow not only in Italy, but internationally “.
The Corso Monforte space will in fact be the welcome point for customers from the national territory, from neighboring European markets but also far away (in particular the United States and the East), where the product families, possible applications and finishes can be discovered.
“It is a space entirely dedicated to architects, interior designers, buyers and professionals. We work on important orders all over the world, thanks also to an entirely Made in Italy product and company logic oriented towards the possibility of customizing the product ”conclude Lara Dorbolò and Giuseppe Scaturro, CEO of Axolight.